CREATING VALUE THROUGH RELATIONSHIP CAPITAL

The return on investment from relationship capital cannot be overstated, particularly relevant to current market dynamics.  Being an intangible asset, it’s difficult to measure in financial terms, but relationship capital impacts commercial outcomes and organisational culture, based on the strength of relationships with customers, suppliers, partners and across internal teams.

Value is derived from partnering relationships founded and embedded in the trust, influence and reputation established across business and personal connections.  This strong network can open doors to new opportunities for organisations, teams and for individual careers.

In a recruitment and employment context, connections and introductions benefit from the strength of partnering relationships.  Responsiveness, human interaction and effective communication create a positive point of difference in an environment of application volume and the increasing use of technology and AI tools.  Experience of candidates through a hiring process will positively or negatively impact your employer reputation, personal brand, and relationship capital value.  It’s worth remembering that candidates are also potential customers or future partners.  First impressions count.

Creating value for others by connecting aligned people in your network is another way to invest in your relationship capital.  This could be to promote career development or industry learning, sharing knowledge or expertise, for mutual benefit.  Reciprocation and collaboration contribute to strengthened talent pipelines, leadership reputation and future opportunities which represent return on relationship capital investment.

While systems, tools and platforms will continue to evolve, the fundamentals remain – successful careers, recruitment and talent development start with people and the relationships you build.